The methodology behind Pixalate's SDK Trust Index, an independent risk-rating reference database for app developers to assess ad SDKs and data brokers through the lens of app store terms of service and FTC Section 5 violation risk.
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The SDK Trust Index evaluates 698 mobile advertising and analytics SDKs found on apps across the Apple App Store and Google Play Store, assessing and rating location data collection disclosures compared to SDK source-code analysis.
Download our methodology to learn more about the SDK Trust Index assessment used to examine SDK data collection within the app store ecosystem.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
