Pixalate's 2019 Mobile Advertising Supply Chain Safety Report reveals that over 880,000 apps were delisted from the Google Play Store between Q1-Q3 2019.
On average, about 9% of the Play Store's app ecosystem churned per quarter as a result of the nearly 881k delistings.
Here's how many apps were delisted from the Google Play Store each quarter:
We have published a list of the top 100 apps delisted from the Google Play Store, based on global downloads before the apps were delisted.
Download a free copy of the 2019 Mobile Advertising Supply Chain Safety Report to learn more.
Disclaimer
The content of this blog reflects Pixalate's opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees.
"Delisted apps" include apps delisted on or after January 1, 2019 and not on the Google Play Store as of September 30, 2019. Delisted apps cannot reflect the initiator of the delisting action, i.e. Google or the app developer.
