AdExchanger added: "Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well."
Joey Leichman, VP of buyer development at OpenX, is quoted by AdExchanger as saying, “We’re cautiously optimistic that this uptick is the start of a positive trend. But there is still a lot of uncertainty brands must navigate.”
Read the full article in AdExchanger.
See Pixalate's full report for OTT/CTV programmatic ad spend in the age of COVID-19
Pixalate's Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report — Version 2.0 includes:
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”