Amazon DSP Enables Pixalate Pre-bid Ad Fraud Blocking on Amazon Owned-and-Operated and Third-Party Supply

In an effort to reduce invalid traffic (IVT) and ad fraud across Connected TV (CTV), Mobile Apps, and Web supply, Amazon has integrated Pixalate’s pre-bid Blocking ad fraud filtering into the Amazon DSP (demand-side platform) for media buyers. 

Beginning January 2022, Amazon DSP clients will have an opportunity to protect their ad campaigns with Pixalate’s ad fraud blocking technology across: 

• IPv4 and IPv6 addresses identified as generating invalid traffic (IVT)
• User agents identified as generating invalid traffic (IVT)
• Apps delisted from the Google and Apple app stores in the last 6 months
• Exclude impressions delivered to devices identified to be fraudulent or invalid
• Apps and domains identified to be generating invalid traffic (IVT)

Pixalate’s MRC-accredited pre-bid Blocking technology is available on Amazon owned-and-operated and third-party supplies worldwide. Amazon DSP clients can filter both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) via Pixalate by simply ticking one of the boxes provided in the Amazon DSP.

Amazon DSP clients can now block over 40 types of invalid traffic (IVT) across CTV and mobile apps

Amazon DSP clients can now select pre-bid Blocking designed to prevent over 40 types of IVT from across:

• 300+ million CTV devices across Roku, Amazon Fire TV, and Samsung
• 9 Million mobile apps across Google Play or Apple App Stores (including delisted apps)
• 80 million website domains

“We are thrilled to offer Pixalate's cross-platform anti-fraud technology for Amazon DSP's customers worldwide,” said Jalal Nasir, CEO of Pixalate. “Pixalate led the way into CTV ad fraud prevention as the first to receive MRC accreditation, and this unique technology empowers Amazon DSP clients to optimize their digital ad spend toward high-quality inventory seamlessly.”

Learn how Pixalate can support you in the fight against ad fraud by scheduling a demo.