Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play Store and Apple App Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
Ace Fishing: Wild Catch is a one-touch free-to-play gameplay in which players get to practice their fishing skills. The game is presented through a character named Rachel who educates the players with the essential game controls. on the same mobile device. Players will adjust the length of their rods and hook the fish in time. The visual content has detailed effects and realistic animations along with rich 3D graphic designs. The subject matter and other characteristics are directed to a general audience.
The goal is to catch fish, earn money, upgrade your equipment, and set records.
The app is rated E for Everyone in the Google Play store and rated 4+ in the iOS store. There is no age gate but there is in-app purchasing.
Privacy:
The developer’s privacy policy states, “We do not knowingly collect any personal information from children under the age of 13…children under the age of 13 should not use the Com2uS service at any time.”
Find Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Screenshots of Ace Fishing: Wild Catch
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
Disclaimer
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.
