Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play Store and Apple App Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
Calcudoku-Math Logic Puzzles is an entertaining math puzzle game for players to test their problem solving skills. In the gameplay, players fill grids so that no two numbers repeat. Within the game there are lots of hints to assist you and players are able to track their stats over time.The visual content has a simple graphic design that is directed to a general audience.
There are advertisements geared towards a general audience in the bottom banner while playing the game, such as, “Amazon and Mattress Firm.”
There is no age gate. The app does have in-app purchasing. It is rated E for Everyone in the Google Play store and 4+ in the iOS store.
Privacy:
The developer’s privacy policy states, “we do not knowingly collect personal identifiable information from anyone under the age of 18… Our services does not address anyone under the age of 18.”
Find Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Screenshots of Calcudoku · Math Logic Puzzles
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
Disclaimer
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.
