Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular CTV app from the Roku Channel Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
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Cartoon Classics Channel is a cartoon entertainment channel where kids and families can enjoy a wide selection of timeless animated shows that entice viewers of all ages. It provides friendly entertainment from beloved characters and classic storylines. The visual content has a vintage collective assortment of cartoons that include shows such as Casper the Friendly Ghost, Breakfast Pals, and Little Lulu. It has old cartoon-style grainy animation-type graphics with charm and uniqueness. The app has child-oriented visuals, showing that it is child-directed in a mixed audience.
There is no age gate. Once searched on Roku, the app is available to download and use without a subscription. It is in the Movies & TV category under Kids & Family in the Roku store.
Privacy:
The developer’s privacy policy states, “MIC does not knowingly collect personal information from anyone under the age of 13 through our websites, app or channel, and children under 13 should always get permission from a parent or legal guardian before assessing the app and/or providing any information about themselves.” The policy also states, “We do collect your personal information during your sign-up process to our service or to our affiliates…where possible, we will inform you, at or before the time of collecting your personal information, the types of organizations that we intend to disclose your personal information to.”
Find Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Screenshots of Cartoon Classics Channel
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
Disclaimer
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”