Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play and Apple App Stores. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
The gameplay screenshots for Doodle Jump show that it is a simple, cute doodle graphic game. Players jump onto challenging arrangements of platforms. You slant the phone left and right as the doodle bounces accurately and precisely. En route, the player can run into monsters that can hop up and evade. This artistic hand-drawn doodle is extremely straightforward with the doodle jumping higher, collecting power-ups, and steering clear of hurdles along the way. They create dark openings that suck the player in and terminate you. Jump as high as you can to score more points, but if you miss a jump and fall to the bottom of the screen, the game is over. The language in the about this game section says, ”many fantastical worlds to play in ... .ninja, space, pirates.”
The game is rated E for Everyone in the Google play store and 4+ in the Apple Store. There is an age gate available. Once downloaded the game is readily available to play immediately after choosing by year of birth. A review posted in February of 2023 says, “I used to play this game as a child on my mom’s phone.” In October 2019, a reviewer posted, “I love this game. I have played it since I was a little child.” The reviewers did not specify their ages.
Privacy:
The developer’s privacy policy says, “Lima sky does not knowingly collect personal information from persons under the age of 13.”
Screenshots of Doodle Jump
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
Disclaimer
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.
