Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play and Apple App Stores. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
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The gameplay screenshots for LINE Bubble 2 include animated animal characters who have defined emotions with visually bright expressive graphics and illustrations. The game is an uninhibited color match game with a variety of bubbles to burst and many rewards as you play. It has beautiful graphics. In the beginning, it has a preview that tells a cute story of Brown the Bear on an adventure and goes missing so in order to find him, Cony goes off on a journey of adventures while coming across fun and interesting tasks. The game does download data between levels. This is an easy and fun game. Just throw the bubbles that match the colors in threes. It is entertaining and fun for all ages.
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The sounds are that of the characters winning or losing with funny physical expressions. The app store description says, “toss bubbles around to solve the puzzles and save characters.” The language is directed at adults and children.
This game is rated E for Everyone in the Google Play Store and 4+ in the Apple store. There is an age gate. Users under 13 can only play the demo. Once the demo is done the player has the opportunity to put their age in again.
Privacy:
The developer’s privacy policy was last updated in March 2022. The policy states, “ If a user under 15 is to use the service and provide personal information, such users must only do so with the consent of his/her guardian."
Screenshots of LINE Bubble 2:
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
Disclaimer
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.
