Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store, Amazon Fire TV App Store, and Samsung Smart TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular CTV app from the Roku, Amazon Fire TV, and Samsung App Stores. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
Noggin Preschool Learning Videos for kids has an enormous collection of familiar characters and shows that keeps children entertained while helping them learn. The visual content as well as the animation of the games and shows are kids favorites such as Paw Patrol and Peppa Pig. It helps kids learn sounds, shapes, letters, and numbers. The app has fun interactive games and a library of learning videos that help kids build foundational skills and nurture their creativity.
A review posted in August of 2023 says,” they are a blast for kids to play..my 9 year old grandson has had this since he was 3.” Another review posted in November of 2022 says,”so easy to access my 5 year old grandson can find his shows to watch.”
The apps language in the product description states,” Noggin is great for kids ages 2 and older….safe and easy for kids to navigate independently.”
Privacy:
The developer’s privacy policy states, “some of our services are directed to children…we may collect, use, or disclose information about you…we also outline how and when we will provide parental notice and/or seek parental consent.”
Screenshots of Noggin Preschool Learning Videos for Kids
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
Disclaimer
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.
