Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play Store and Apple App Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
Painnt-Pro Art Filters is a filter app that delivers outcomes of photos in real time providing a useful preview before saving it. Players can tweak and fine-tune each filter for each photo to get improved results from every filter and photograph mix. Once completed players can apply frames that function well with the filters to make the photos look more certifiable and less digital. The app also has a social network community where you can share the images created. The app has over 1000 plus art filters with visual content and colorful graphics that would be directed to a general audience.
The advertisements are shown at the bottom of the app in a banner. The advertisements shown are, “Temu, Online Activation, and Etsy,” which is directed to a general audience.
The app is rated E for Everyone in the Google Play store and 4+ in the iOS store. The app is ready to use after download and there is no age gate. The app does offer in-app purchases in order to remove advertisements.
Privacy:
The developer’s privacy policy states, ”You must be 13 years or older to use this site.” However, there is no COPPA policy in place.
Screenshots of Painnt-Pro Art Filters
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
Disclaimer
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.
