20k+ apps in the Health and Fitness category and 60k+ likely child-directed apps have no detected privacy policy
LONDON, July 18, 2022 -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its App Store Safety Report for Q1 2022, analyzing apps with no detected privacy policy across the Apple App and Google Play stores.
Pixalate found there are more than 787k “no-privacy policy” apps, ~17% of the Google Play store and ~13% of the Apple App store. Both Google Play Store & Apple’s App Store policies require a developer to have a privacy policy, indicating these apps are likely in violation of the stores’ policies and therefore carry an increased risk to consumers’ & children’s privacy.
Children’s privacy in the U.S. is protected under COPPA rule, requiring apps directed to children to have a privacy policy. Surprisingly, Pixalate found 7% of likely child-directed apps globally don’t have a detected privacy policy. This poses critical risk to children’s online privacy and a potential violation of the COPPA rule.
Even with greater scrutiny being directed towards the privacy of consumer healthcare information, Pixalate still found 13% of Health & Fitness apps have no detected privacy policy in the Google Play store, while that drops to 7% in the Apple App store.
Key Findings
Globally, across the Apple App and Google Play stores, Pixalate found:
In the U.S. as of the end of Q1 2022, Pixalate discovered that:
Apps with no privacy policy are in potential violation of the European Union’s General Data Protection Regulation (GDPR), which requires businesses to disclose their policies on user data collection and usage.
Across the EU, Pixalate found as of the end of Q1 2022:
Download a free copy of the report here and a free list of Top 50 Apps by Store here.
Disclaimer
The content of this press release, and the Q1 2022 App Store Safety Report (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Report and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and trends pertaining to apps available for download in the official Apple App Store and Google Play Store.
*By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy.
These Stories on Mobile
*By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
