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Pixalate Week in Review: April 17 - 21, 2023

Apr 21, 2023 5:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

Pixalate's Q1 2023 Supply Path Optimization (SPO) Trends Report

Q1 2023 SPO Trends Report - Pixalate - Cover

Pixalate released the first Supply Path Optimization Trends Report for Q1 2023 to analyze the OpenRTB Supply Chain Object (SCO) in open programmatic advertising transactions.

Download the Report

Q1 2023 CTV SSP Global Market Share Report

Q1 2023 CTV SSP Global Market Share Report - Cover

Pixalate released the Q1 2023 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic advertising market share for apps across the Roku and Amazon Fire TV app stores in  March 2023.

Download the Report

Q&A with Oleksandra Kazantseva, Head of Programmatic at BizzClick

Oleksandra Kazantseva

Pixalate spoke with Oleksandra Kazantseva, Head of Programmatic at BizzClick, about tools and practices they use to ensure safety and transparency in their ad ecosystem.

Read the full interview here.

Mobile App Manual Review under COPPA:

Children’s Online Privacy Compliance Review Series_Rodeo Stampede_ Sky Zoo Safari (1)

Pixalate's Trust & Safety Advisory Board published three new manual reviews this week:

March 2023 Children's Privacy Index for SSPs

march 2023 childrens privacy index for ssps

Pixalate's released the March 2023 Children’s Privacy Index for Mobile Advertising.

The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate’s COPPA Methodology for mobile apps. The Index provides advertisers, ad buyers & sellers information  to enhance compliance with COPPA. 

See the Rankings

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