This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the first Supply Path Optimization Trends Report for Q1 2023 to analyze the OpenRTB Supply Chain Object (SCO) in open programmatic advertising transactions.
Pixalate released the Q1 2023 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic advertising market share for apps across the Roku and Amazon Fire TV app stores in March 2023.
Pixalate spoke with Oleksandra Kazantseva, Head of Programmatic at BizzClick, about tools and practices they use to ensure safety and transparency in their ad ecosystem.
Read the full interview here.
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week:
Pixalate's released the March 2023 Children’s Privacy Index for Mobile Advertising.
The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate’s COPPA Methodology for mobile apps. The Index provides advertisers, ad buyers & sellers information to enhance compliance with COPPA.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”