Pixalate’s April 2024 Global Top Grossing Mobile Apps Based on Open Programmatic Ad Revenue: ‘Happy Color’, ‘SnackVideo’ Among Top Grossing Apps in North America & APAC

According to Pixalate's research, ‘Happy Color® Art Coloring Book’ generated an estimated $10 million in open programmatic ad revenue within the Apple App Store across EMEA and North America; ‘Wynk Music: MP3, Song, Podcast’ held the top position in APAC with an estimated $5 million

LONDON, May 15, 2024 – Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the April 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store.

The report reveals the estimated top grossing mobile apps in open programmatic advertising revenue segmented by regions, including North America, Asia-Pacific (APAC), Europe, Middle East, and Africa (EMEA), and Latin America (LATAM), across the Apple App Store and Google Play Store.

In April 2024, Pixalate’s data science team analyzed over 31.6 billion open programmatic impressions across over 11.9 million mobile apps (including delisted apps) from the Apple App Store and Google Play Store to compile this research.

Key Findings: April Top Grossing Mobile App Store Apps

• Asia Pacific (APAC):
  • Apple App Store: ‘Toon Blast’ is the region's top grossing app with $2M in estimated open programmatic ad revenue
  • Google Play Store: ‘SnackVideo’ recorded an estimated $6M in estimated open programmatic ad revenue

• EMEA: 
  • Apple App Store: ‘Happy Color by Numbers Game’ maintained the top spot in April with $2M  in estimated open programmatic ad revenue
  • Google Play store: ‘Radio Online - PCRADIO’ had $5M in estimated open programmatic ad revenue
• Latin America (LATAM):
  • Apple App Store, ‘Dragon City - Breed & Battle!’ maintained the top spot, earning an estimated $959k in estimated open programmatic ad revenue 
  • Google Play store: ‘Kwai - download & share video’ maintained the top spot, grossing $2M estimated programmatic ad revenue
• North America 
  • Apple App Store: ‘Happy Color by Numbers Game’ took the top spot with $8M in estimated open programmatic ad revenue
  • Google Play Store: ‘Kik — Messaging & Chat App’ had $3M in estimated open programmatic ad revenue
    
    

Download the Global Top Grossing Mobile Apps:

About Pixalate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Top Grossing Mobile Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.