Pixalate’s data science team analyzed over 6,000 CTV apps (including delisted apps) and nearly 2.8 billion open programmatic advertising impressions in April to compile the research in this series; Hulu generated an estimated 158 million in open programmatic ad revenue in North America across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV in April 2024, according to Pixalate’s research
LONDON, May 15, 2024 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
The reports reveal the estimated top grossing CTV advertising in open programmatic advertising revenue segmented by regions including, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) across popular CTV platforms.
In April 2024, Pixalate’s data science team analyzed over 6,000 CTV apps (including delisted apps) and nearly 2.8 billion open programmatic advertising impressions to compile the research in this series.
Download the Global Top Grossing CTV Apps:
About Pixalate
Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Top Grossing CTV Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV in the time period studied.
