--- title: "Pixalate Week in Review: August 12 - 16, 2024" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from August 12 - 16, 2024 image: https://www.pixalate.com/hubfs/August%2012%20-%2016%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 1 min read # Pixalate Week in Review: August 12 - 16, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Aug 16, 2024 6:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## CTV Ad Supply Chain Trends Report ## ![Global Q2 2024 CTV Ad Supply Chain Trends Report](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Global%20Q2%202024%20CTV%20Ad%20Supply%20Chain%20Trends%20Report.png?width=420&height=236&name=Global%20Q2%202024%20CTV%20Ad%20Supply%20Chain%20Trends%20Report.png) Pixalate this week released the Q2 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report. The reports comprehensively analyze the state of open programmatic CTV advertising in Q2 2024 across the world and in four global regions including North America, APAC, EMEA, and LATAM. [![Global](https://no-cache.hubspot.com/cta/default/2364596/12b02227-02c8-419c-9981-68c25994023b.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/12b02227-02c8-419c-9981-68c25994023b)    [![North America](https://no-cache.hubspot.com/cta/default/2364596/e7b83a30-71eb-4cff-9c04-99123925f195.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/e7b83a30-71eb-4cff-9c04-99123925f195)    [![APAC](https://no-cache.hubspot.com/cta/default/2364596/d09db7ba-da82-4a58-8576-8217582b9656.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d09db7ba-da82-4a58-8576-8217582b9656) [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/c127149a-82e5-44ce-aa44-e2159ee495ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c127149a-82e5-44ce-aa44-e2159ee495ec)    [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/92eb9ad6-d59f-4e4a-8b18-65daccce13e8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/92eb9ad6-d59f-4e4a-8b18-65daccce13e8) --- ## Mobile Apps With The Highest IVT ## ![MOBILE APPS IVT REPORT JULY, 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/MOBILE%20APPS%20IVT%20REPORT%20JULY%2c%202024.png?width=452&height=254&name=MOBILE%20APPS%20IVT%20REPORT%20JULY%2c%202024.png) The July 2024 Mobile Apps IVT Report for the Apple App Store and Google Play Store reveals which mobile apps appear to be most impacted by IVT, including ad fraud, and highlights the five most common types of IVT that Pixalate observed across both mobile app platforms during the study period.   [![Google](https://no-cache.hubspot.com/cta/default/2364596/a933c16d-7403-4d82-b8e9-41771631cca9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a933c16d-7403-4d82-b8e9-41771631cca9)    [![Apple](https://no-cache.hubspot.com/cta/default/2364596/680b6f4d-8925-4fc8-86ee-befb511864d0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/680b6f4d-8925-4fc8-86ee-befb511864d0) --- ## *Industry News* ## ![](https://www.pixalate.com/hs-fs/hubfs/image-png-Aug-16-2024-04-36-50-5669-PM.png?width=567&height=103&name=image-png-Aug-16-2024-04-36-50-5669-PM.png) Programmatic advertising faces major challenges, including declining addressability, brand safety concerns, and ad fraud, according to WARC's latest report. Brand safety is the top issue for 60% of advertisers, who worry about low-quality ads next to harmful content. While Google will retain third-party cookies, their effectiveness is expected to wane, leaving many advertisers unprepared—only 25% feel confident in targeting and measurement. On a positive note, 76% of respondents are developing first-party data strategies, indicating a shift towards privacy-focused advertising. However, ad fraud remains a concern, with only 28 pence of every pound spent on programmatic ads reaching consumers, leading to significant waste in the £67 billion market. Additionally, 59% of companies in the sector do not prioritize emissions reduction, and less than a third have frameworks to measure carbon emissions from their digital advertising efforts. Check out Marketing Beats full press release [here](https://www.marketing-beat.co.uk/2024/08/14/warc-programmatic-2024forecast/)   ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s Q2 2024 Delisted Mobile Apps Report - Apple App Store and Google Play Store: 1.1M Google Play Store Apps Removed, Representing 34% of All Apps](https://www.pixalate.com/blog/q2-2024-delisted-mobile-apps-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in July 2024 →](https://www.pixalate.com/blog/july-2024-top-100-ctv-bundle-ids) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/august-16-2024#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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