This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q2 2024 CTV Device Global Market Share Reports. In these reports, our research offers an in-depth analysis of CTV devices across significant global regions, including North America, Latin America (LATAM), and Europe, Middle-East and Africa (EMEA).
Pixalate this week released the June 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The reports reveal the estimated top grossing CTV advertising in open programmatic advertising revenue segmented by regions.
You can download the reports here:
The June 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store, revealing the estimated top grossing mobile apps in open programmatic advertising revenue segmented by region.
The Information Commissioner's Office is urging 11 social media and video sharing platforms to enhance their privacy practices for children. Failure to comply will result in enforcement action. The review of 34 platforms revealed varying levels of adherence to the Children's Code, with some not adequately protecting children's privacy. Eleven platforms are being questioned about default privacy settings, geolocation, age assurance, and targeted advertising. The office is setting expectations for changes to ensure practices align with the law and the code.
Find out more in their press release
