This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week introduced a new report that has been years in the making: The GDPR Violation Risks Report for the Apple App Store. The H1 2024 report provides a detailed legal analysis on data privacy violation risks arising under the European Union (‘EU’) and United Kingdom’s (‘UK’) General Data Protection Regulation (‘GDPR’), specifically under Articles 5, 12, 13, 24 and Rec. 75 in connection with the Apple App Store and app developers that have published mobile apps on Apple’s App Store.
Access the full GDPR Violation Risks Report for the Apple App Store below. You will also receive the list of 1,384 App Store-hosted apps without detected privacy policies that are sharing EU and UK-based users’ personal data in the ad bid stream during H1 2024, as measured by Pixalate.
We also released the Q2 2024 Global Mobile Device Market Share Report, providing a market analysis of the top mobile devices based on open programmatic ad traffic across North America, Europe, the Middle East and Africa (EMEA), Latin America (LATAM), and Asia-Pacific (APAC) in June 2024. Download the reports below:
The inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising. The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend on mobile apps from the Google Play Store and Apple App Store, including breakdowns by IAB categories and subcategories. Download them below:
The July 2024 Top 100 CTV Bundle ID rankings for Open Programmatic Connected TV (CTV) Advertising are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT).
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Pixalate's research from the Q2 2024 Global Mobile Device Market Share Report was cited by Apple Insider this week in their press release titled 'Apple leads global mobile market, outpacing competitors in advertising'
"Apple's dominance in the global mobile device market continues, with a 51% share of voice (SOV) in programmatic advertising, up 6% year-over-year. In contrast, Samsung's SOV dropped to 16%, and Huawei's fell to 6.3%, highlighting Apple's growing influence in a competitive market, Pixalate's newest report shows."
Check out Apple Insiders full press release here
