This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q2 2024 Global Click Fraud Benchmarks Reports for desktop web, mobile web, and mobile in-app advertising examines how many clicks on open programmatic advertisements were invalid or fraudulent - i.e., flagged for invalid traffic (IVT) - in Q2 2024.
We also released the Q2 2024 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports for Amazon Fire TV, Roku, Apple TV, and Samsung Smart TV CTV apps. The reports include a detailed analysis of the global state of non-standard and malformed Bundle IDs in the open programmatic advertising supply chain.
Pixalate this week released the July 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The reports reveal the estimated top grossing CTV advertising in open programmatic advertising revenue segmented by regions.
You can download the reports here:
The July 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store, revealing the estimated top grossing mobile apps in open programmatic advertising revenue segmented by region.
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The July 2024 Web Publisher Trust Indexes (PTI) for North America, EMEA, APAC, and LATAM, ranking the top 100 websites for open programmatic ad traffic quality across each region. The Website PTI is published monthly, along with Pixalate’s other Publisher Trust Indexes, including the Mobile Publisher Trust Index and CTV Publisher Trust Index.
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The July 2024 Global CTV Publisher Trust Index for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.
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The July 2024 Global Mobile Publisher Trust Index for apps across the Google Play Store and Apple App Store offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
According to Lowpass, The Trade Desk is preparing to enter the competitive smart TV operating system market, aiming to rival established players such as Roku, Google, and Amazon. The company has been developing its own smart TV OS in secrecy since the pandemic, employing a team that includes former Roku staff. This initiative is designed to attract device manufacturers seeking alternatives to existing platforms.
They are reportedly offering more favorable revenue-sharing agreements and greater customization options for hardware partners compared to its competitors. The OS is based on Android AOSP, which facilitates development and app porting but may face challenges due to potential conflicts with Google over the use of forked Android versions. The company has already secured at least one partner, with the first device expected to launch as early as next year.
Check out the Lowpass full press release here
