As SVP of Public Policy, Ads Privacy and COPPA Compliance at Pixalate, Allison engages with global policymakers and stakeholders to advocate for consumer privacy, particularly as it relates to COPPA and advertising. She is a thought leader at Pixalate for critical issues at the intersection of product, policy, and privacy. Allison has extensive experience leading privacy and data security investigations at the Federal Trade Commission (FTC), including a COPPA settlement with TikTok and a privacy and data security settlement with Snapchat. Most recently, Allison worked on international privacy policy with a focus on APAC as an attorney in the FTC's Office of International Affairs.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”