Yusra is a data protection and privacy specialist with experience advising the global pharma and automotive industry on a range of privacy matters connected to in-house, B2B and B2C setups. She specializes in providing pragmatic legal advice and guidance under Europe's key legal and regulatory frameworks relating to Data Protection, Compliance and Corporate Governance. Before joining Pixalate, Yusra was working as a Data Privacy Counsel for a German pharmaceutical company Boehringer Ingelheim and prior to that, as a Privacy Specialist at Porsche Cars.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”