This is a republication. See the original press release here.
BIGO Ads is thrilled to announce an upgraded partnership with Pixalate, the leading platform in fraud protection, privacy, and compliance analytics. This collaboration is designed to strengthen our defenses against ad fraud, providing advertisers with secure, transparent ad traffic that boosts user acquisition (UA) efficiency and fosters a trustworthy ecosystem.
By integrating Pixalate’s traffic detection and prevention solutions, BIGO Ads can filter high-risk fraudulent traffic in real time, ensuring that advertisers receive reliable and premium ad inventories worldwide.
Building a Secure Traffic Ecosystem for Optimal Growth
Recent data indicates that the impact of invalid traffic (IVT) on digital advertising costs has escalated in 2024. Advertisers are projected to waste over $71 billion on fake or invalid traffic, a 33% increase from the $36 billion wasted in 2022.
As IVT continues to challenge the industry, BIGO Ads is committed to ongoing investments to avoid low-quality inventory. By combining its proactive anti-fraud approach with Pixalate’s solutions, BIGO Ads is creating a secure and trustworthy ad ecosystem for advertisers, platforms, and users.
In addition to securing traffic quality, BIGO Ads continuously enhances its platform capabilities to support developers' growth efforts. Our extensive network, fueled by premium traffic from BIGO’s in-house products and partner developers, spans the US, EMEA, South Asia, Southeast Asia, and beyond, enabling developers to attract high-quality users globally.
We offer flexible machine-learning pricing options, including oCPC and ROAS bidding strategies, to help advertisers effectively target valuable users and meet their marketing goals. To date, BIGO Ads has assisted over 30,000 apps worldwide in achieving global growth, with daily ad requests exceeding 300 billion.
Looking ahead, BIGO Ads and Pixalate are eager to continue advancing in the areas of ad fraud prevention and traffic quality enhancement. We look forward to discovering new opportunities and innovations that will further elevate the standards of ad security and effectiveness.
