23% rise in number of apps in the Roku Channel Store: Q3 2020 report

Pixalate's Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report details how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020.

This blog post reveals the growth of the Roku Channel Store in 2020 on a quarter-by-quarter basis, as well as the growth of Roku apps that support programmatic OTT/CTV advertising.

Number of total apps in the Roku Channel Store increased 23% (Q1-Q3 2020)

• 12% rise in apps on the Roku Channel Store from Q1 to Q2 2020
• 10% rise from Q2 to Q3 2020
• 23% rise in 2020 YTD (Q1 to Q3)

11% increase in Roku apps that support programmatic advertising (Q1-Q3 2020)

• 6% rise in apps on the Roku Channel Store that support programmatic advertising from Q1 to Q2 2020
• 5% rise from Q2 to Q3 2020
• 11% rise in 2020 YTD (Q1 to Q3)

What's inside the report

Pixalate's State of Connected TV/OTT: Ad Supply Trends Q3 2020 Report includes:

• Global and regional OTT/CTV ad spend trends
• Programmatic ad market share by device and operating system
• Top OTT/CTV apps and platforms
• Roku and Amazon Fire TV app store trends
• Invalid Traffic (IVT) rates

Download a free copy of the State of Connected TV/OTT: Ad Supply Trends Q3 2020 Report today.

Disclaimer

The content of this blog post, and the State of Connected TV/OTT: Ad Supply Trends Q3 2020 Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's datasets — which are used exclusively to derive these insights — consist predominantly of open auction programmatic traffic sources. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Report and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees.