PBS, CNBC among fastest-rising apps, while Hulu and Sling TV see ad spend decreases of over 25%
PALO ALTO, Calif., April 22, 2020 -- Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising.
Key Findings: Programmatic Connected TV/OTT ad spend decreased 14% in March
These key statistics are based on Pixalate's research comparing the first full week of March (March 1-7) to the last full week (March 22-28).
PBS and CNBC lead the risers; Hulu and Sling TV among fallers
The report reveals which Roku apps gained or lost the most ad spend (based on ad transactions) in March 2020, according to Pixalate's research. Below are some examples of fast-rising and decreasing apps:
What's inside the report
Pixalate's Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising report includes:
“The OTT ad ecosystem is facing its biggest trial to date from an external force, and advertisers appear to have reacted by decreasing investments at a rate similar to what we observed in mobile in-app," said Jalal Nasir, CEO of Pixalate. “However, the pullback in ad spend is not ubiquitous, as certain apps and platforms have flourished while others have lost dramatic market share."
Download a free copy of the Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising report today.
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About Pixalate
Pixalate, a global ad fraud intelligence and marketing compliance platform, works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising report (the "Report"), reflect Pixalate's opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. As cited in the Report and referenced in the Report's key findings reproduced herein, programmatic ad transactions, as measured by Pixalate, are used as a proxy for ad spend. The Report examines U.S. advertising activity. Any references to outside sources in the Report and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees.
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