This week's review of ad fraud and privacy in the digital advertising space:
This week, Pixalate released the Q3 2023 Global Seller Trust Indexes, the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung devices, as well as mobile apps available for download in the Google Play Store and Apple App Store, and across desktop and mobile web.
Access all the rankings:
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Assembly Bill 466, also known as the Wisconsin Data Privacy Act (WDPA), was passed by the Wisconsin State Assembly on November 14, 2023, after its third reading. The bill has been forwarded to the Wisconsin State Senate for approval. If the senate approves it and the governor signs it, the WDPA will come into effect on January 1, 2025. The WDPA is modeled after other comprehensive state consumer privacy laws, such as those in Virginia, Colorado, and Connecticut, which are currently in force.
Foley & Lardner LLP covered the passing of the bill in this press release
Next week, Team Pixalate will be attending the Global Traffic Conference Conference on the 5th & 6th of December, in Shenzhen, China. We will be discussing Pixalate’s innovative solutions in ad fraud protection and privacy compliance analytics. Learn more from one of our team members at Booth 7B26 - Hall 7.
