This week's review of ad fraud and quality in the digital advertising space.
Join Pixalate and Basis (formerly Centro) for a webinar on Wednesday, December 15, 2021, at 1 pm ET (UTC-5), for a breakdown of how to use programmatic Supply Path Optimization (SPO) to wrangle ad fraud in 2022.
What you will learn:
"Roku and Google have agreed to a multi-year extension for both YouTube and YouTube TV apps to be distributed on Roku," according to Axios. "Roku's deal with Google to distribute YouTube was set to expire this month. Without a deal, YouTube would've been removed from Roku's channel store, creating a big competitive disadvantage, especially during the holiday season."
"The IAB Tech Lab this morning released a new version of its OpenRTB standards and specification, including features it says will enable the seamless buying of connected TV (CTV) inventory,” informs MediaPost. "The tech lab said the specs cover three types of CTV advertising pods -- “structured, dynamic and hybrid” ones -- that will give advertisers and media-buyers the flexibility to “place multiple ad requests in one bid request.”
"A bipartisan group of U.S. senators plans to introduce legislation that would require Meta Platforms Inc. and other social-media companies to provide outside researchers with data access," informs the Wall Street Journal. Researchers would be allowed to submit their proposals to the National Science Foundation, and if it would support it, social media platforms will be required to provide data.
Column6, the global advertising management platform built for Connected TV (CTV), has announced a business partnership with Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for CTV and Mobile Advertising. Pixalate will provide Column6 with invalid traffic (IVT) detection and filtration on CTV ad campaigns. Column6 will also leverage Pixalate’s ad fraud Supply Path Optimization (SPO) technology via the Pixalate Analytics platform.
This week, Pixalate also released two blogs revealing insights about CTV ad market trends in APAC and rising number of apps supporting open programmatic advertising in CTV:
