This week's review of ad fraud and privacy in the digital advertising space:
Pixalate's November 2023 Children's Privacy Index for Mobile Advertising Sellers benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed. Find out more in this blog and access the rankings below:
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
UK Prime Minister Rishi Sunak is contemplating imposing restrictions on social media access for teenagers under the age of 16 in order to safeguard them from online harm. Despite the introduction of the Online Safety Act, which mandates social media platforms to protect children from harmful content or face significant fines, the government is considering additional measures. Bloomberg reported that a consultation will be launched in the coming year to assess the risks faced by children while using social media. While some sources indicate that banning social media for those under 16 is being considered, a government spokesperson downplayed this possibility.
The Guardian covered the talks of banning in this press release
