Pixalate’s Connected TV (CTV) Ad Fraud Series for December 2022 reveals a spike in apparent spoofing attacks targeting well known Roku apps
LONDON and PALO ALTO, Calif., January 6, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the December 2022 edition of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the Connected TV (CTV) open programmatic advertising marketplace.
This report covers CTV App Spoofing numbers for December 2022. For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural App Spoofing Report (July 2022) and view the FAQs there.
Key Findings:
To view the full list of CTV apps targeted by app spoofing last month, please visit here.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the CTV Ad Fraud Series (the “Report”), reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to apps in the Roku and Amazon app stores.
