To help the open programmatic ad marketplace better understand the CTV Bundle ID landscape, Pixalate is publishing a list of the top 100 most popular Bundle IDs across the most popular CTV platforms - Roku, Amazon Fire TV, Samsung, and Apple TV - from December 2023, based on global open programmatic advertising data.
Top 100 Bundle IDs for programmatic advertising in CTV (December 2023)
Key Findings:
Download the Top 100 CTV Bundle IDs in December for each platform here:
Why is it important to see the top Bundle IDs for CTV apps?
In Connected TV (CTV) advertising, a “Bundle ID” is a string of characters that advertisers and ad platforms use to identify specific CTV apps. However, there is no standardization around the syntax of Bundle IDs, which has created confusion around targeting and measurement.
In general, a 1:1 ratio for Bundle IDs to apps fosters transparency in the CTV ecosystem, signaling the adoption of more unique Bundle IDs and App Store IDs (ASIDs).
Ad fraudsters are exploiting this vulnerability in the programmatic ad supply chain. Check out Pixalate's Q2 2023 CTV Bundle ID Mapping Report for more data about the problem.
Disclaimer
The content of this press release, and the Top Bundle IDs Report (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to programmatic advertising activity.
