This week's review of ad fraud and privacy in the digital advertising space:
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Pixalate released the October 2023 Made For Advertising (MFA) Benchmark Report for Websites. The report benchmarks advertising trends on MFA websites, including ad spend, invalid traffic (IVT) and ad fraud, the top ad platforms (SSPs) selling ads on MFA websites, and the MFA websites with the most advertising.
The November 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. Download the reports for more:
The November 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here:
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
In a letter to the Department of Justice, Senator Ron Wyden has warned that unidentified governments are using push notifications from smartphone apps to surveil users. The data is being demanded from Google and Apple. This revelation highlights another method by which governments can track smartphones. Senator Wyden expressed concern over this situation and urged the Department of Justice to eliminate or alter any policies that impede public discourse regarding push notification spying.
Reuters covered the revelation in this press release
