This is a republication. See the original press release here.
Omni-channel ad fraud protection has emerged as a top priority for ad tech platforms. Pixalate's software seamlessly integrates with EscalaX's fraud protection solution, focusing on monitoring fraudulent and non-human traffic to optimize advertising inventory. Pixalate’s MRC-accredited Invalid Traffic (IVT) detection and filtration technology provides an additional layer of security, enabling external monitoring of traffic quality and the elimination of bots and invalid inventory.
"Our partnership with Pixalate represents a significant step forward in enhancing transparency and fraud protection. Our mission is to provide complete trustworthiness, efficiency, and a green and clean environment for our clients. This collaboration allows us to closely monitor our traffic quality, ensuring ad spend is directed solely to legitimate publishers whose success is crucial to the health of the open web, ” said Ana Garcia Castro, CEO of EscalaX.
By incorporating Pixalate's fraud protection, privacy, and compliance analytics platform, EscalaX further solidifies its commitment to reducing fraudulent activity for both its clients and the broader advertising industry.
"Ad fraud is an evolving and complex threat which requires commitment to enhance protection. We commend EscalaX’s drive to improve quality and trust in the digital advertising supply chain”, said Tyler Loechner, VP of Platform Growth at Pixalate.
