The Pixalate crew is in beautiful San Antonio this week at eTail West. We're on the show floor in booth 514 and on Wednesday, March 5th at 12:50, our CEO, Jalal Nasir will be giving a talk on ad fraud. Here's the info:
March 5th, 12:50pm - Track D: Optimizing Mobile, Tablet & Social Experiences
With 1.5 million apps and an estimated $8 billion in US ad spend, mobile growth continues to be explosive. However, with that growth there are some unintended consequences that impact user experience. Last year, the amount of fraudulent advertising on mobile devices was about 38% and for the first time exceeded the amount of fraud happening on the desktop. More importantly, this fraud is being perpetrated by both bots and humans. This creates a very complex problem; and while advertisers want to invest more with their RTB media buys, it becomes difficult to justify when thirty eight cents out of every dollar is wasted on fraud. In this session you will learn about the different types of fraud and how detect and prevent it.
