This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released its January 2023 Mobile App Spoofing Report as a part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. Read the full blog here.
Pixalate’s recent Q4 2022 Abandoned Mobile Apps Report provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. This week, we take a look at the overall combined figures of abandoned mobile apps across the Google Play and Apple App stores in 2022.
Pixalate continued its Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed 'Smash Diy Slime - Fidget Slimy' from the Apple and Google App Stores. You can read the full review here.
This week we also reviewed 'Baseball Boy' from the Apple and Google App Stores. Read the full review here.
We also reviewed 'Talking Emily Baby' from the Apple and Google App Stores this week. Read the full review here.
Last up from our app reviews this week, we reviewed 'Jungle Adventures' from the Amazon Fire TV and Roku Channel Stores. Read the full review here.
Change Makers Magazine cited Pixalate's research in their article titled "Abandoned apps and games: a security risk." Change Makers said: “Abandoned”, obsolete, unused and potentially dangerous applications and games. There are more than one and a half million apps that have not been updated for at least two years on the main digital stores, the App Store and the Google Play Store: according to the data collected by Pixalate, a company that deals with analysis of the mobile market".
MediaPost also cited research by Pixalate in "Abandoned Mobile Apps Cost Advertisers $29M In 2022". MediaPost said: "The number of abandoned mobile apps across the Google Play and Apple App stores rose by 10% last year — including 6% between Q3 and Q4 alone — to reach 1.86 million, according to Pixalate data."
