This week's review of ad fraud and privacy in the digital advertising space.
Programmatic Ad Seller Misrepresentation - Q4 2024
39% of mobile app traffic failed Pixalate’s SCO Verification due to unauthorized sellers. Our team examined unauthorized sellers in the open programmatic advertising supply chain across desktop and mobile web, mobile app, and CTV app traffic.
For these reports, we analyzed 10B+ programmatic ad impressions containing the OpenRTB SupplyChain Object (SCO) during Q4 2024. Among other findings, we discovered that 10% of web traffic failed Pixalate’s SCO Verification due to unauthorized sellers, along with 39% of mobile app traffic and 21% of CTV app traffic. Download the complete reports here:
Top Grossing Mobile Apps - January 2025
Which apps generated the most programmatic ad revenue in January 2025? This week, Pixalate launched the latest Top Grossing Mobile Apps reports. We analyzed 29B global open programmatic impressions across 6M mobile apps to identify the top earners among iOS and Android apps across 15 countries.
You can download the complete country-specific reports here:
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Top Grossing Connected TV (CTV) Apps - January 2025
Hulu continues to dominate the United States' CTV market. Meanwhile, ViX has established itself as the app to beat in Mexico.
The latest Top Grossing CTV Apps reports are based on 3B global ad impressions across 6k apps in January 2025. They focus on the United States, United Kingdom, Canada, and Mexico.
Access the complete January 2025 rankings here:
CTV and Mobile App Manual Reviews
Pixalate's Trust & Safety Advisory Board regularly publishes manual reviews where they assess an app’s child-directedness:
You can search Pixalate's entire catalog of reviews on our CTV and Mobile App Review Page.
Pixalate's Recent Media Citations
Finally, Pixalate's data was recently cited by both Business Insider and Investing.com to support their coverage of Magnite's partnership deal with Elon Musk's X. Here's what they had to say:
- Business Insider: "Magnite operates a supply-side platform, technology that helps web publishers, app developers, and streaming TV providers manage and sell advertising. It's one of the largest SSPs in the US by market share, according to the analytics platform Pixalate." Read more.
- Investing.com: "The partnership is significant for Magnite, which holds a substantial portion of the US market share among supply-side platforms (SSPs), as per Pixalate's analytics. The deal with X is poised to provide advertisers with more control over their media buys, including the choice to include or exclude X's inventory from their selections." Read more.
