This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the Q4 2022 Delisted Mobile Apps Report, containing insights about mobile apps removed from the Google Play Store and Apple App Store. The analysis helps developers and advertisers recognize potential threats of privacy, brand safety, and compliance breaches. Read the full blog here.
Pixalate announced that it has received MRC Accreditation renewals from the Media Rating Council, Inc. (MRC) for each of Pixalate’s MRC Accredited Measurement Areas (23), including accreditation across Server-Side-Ad-Insertion (SSAI) measurement metrics (12) across all environments: Connected TV (CTV), mobile app, mobile web, and desktop. Find out more here.
Pixalate’s recent Q4 2022 Abandoned Mobile Apps Report provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. This week, we compare abandoned mobile apps to recently-updated apps (updated within 6 months) across the Google Play and Apple App stores in Q4 2022.
In this additional blog taken from Pixalate's Q4 2022 Abandoned Mobile Apps Report, we highlighted how much more likely popular mobile apps are to be updated compared to less popular apps across the Google Play and Apple App stores in 2022.
Pixalate continued its Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed 'Kids Safe Videos, Educational Games and Baby TV Songs, KidsBeeTV Shows' from the Amazon Fire TV Store. You can read the full review here.
This week also reviewed 'GoNoodle' from both the Amazon Fire TV Store and the Roku Channel Store. Read the full review here.
Ad Exchanger quoted Pixalate's SVP of Public Policy, Ads Privacy and COPPA Compliance, Allison Lefrak, in their article titled "The FTC Lost Their Last Republican Commissioner. What Happens Next?"
Allison stated:
"The immediate ramifications are twofold: The FTC may now be able to move faster on enforcement actions and rulemaking, but their actions will no longer have a stamp of bipartisanship, which has long been a hallmark of the FTC.
There’s also the potential that we will see more businesses follow in the footsteps of Kochava and refuse to settle with the FTC."
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The Pixalate team will be in attendance at the MWC Conference at Fira Gran Via in Barcelona, taking place Feb. 27 - Mar. 2, 2023. Our team members have been conducting meetings and answering questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you are at the event and would like to schedule a meeting with our team, please visit our MWC 2023 event page to discuss your organizations’ needs and how we can help. We may be able to accommodate remote meetings.
