Pixalate Releases February 2023 Mobile Device Global Market Share Report: Apple iPhone Reaches 72% North American Programmatic Advertising Market

Samsung leads in LATAM, second to Apple in North America and APAC; Huawei No. 2 in EMEA

LONDON, March 30, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2023 Mobile Device Global Market Share Report.

The report reveals the top mobile devices across 4 key regions (North America, EMEA, APAC, and LATAM) based on share of open programmatic ad traffic.

Key findings:

• Apple (iPhone) leads across North America, EMEA, and APAC with 72%, 42%, and 33% market share, respectively. Apple, however, lags in LATAM at No. 5 (10% market share)
• The Latin American market is primarily dominated by Samsung and Motorola, who together capture over 52% of the market share
• Apple made significant gains in APAC, rising from 26% market share in September  2022 to 33% in February 2023
• Huawei outperforms Samsung in the EMEA region, surpassing it in December 2022 and consistently maintaining a 17% market share through the first quarter of 2023

Download the complete February 2023 Mobile Device Global Market Share Report here:

For a full list of devices, please visit the Media Ratings Terminal and sign up for a free account.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the February 2023 Mobile Device Global Market Share Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.