This month's review of ad fraud and privacy in the digital advertising space.
What's included in the February 2025 recap:
Our latest releases:
Top releases from earlier in the month:
Seller Trust Indexes - Q4 2024
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The Q4 2024 Seller Trust Indexes have arrived. These reports rank programmatic ad sellers across desktop and mobile web, mobile apps, and CTV apps. They use SupplyChain Object (SCO) data to assess seller quality across the advertising supply chain.
The Seller Trust Indexes feature country-level seller ratings in 140+ countries for 580+ sellers. The rankings are based on an analysis of 50B+ monthly programmatic advertising impressions from Q4 2024. Download the country-specific reports here:
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Top Mobile App Bundle IDs - January 2025
Revealing the most popular mobile app Bundle IDs. We also announced the Top App Bundle IDs on the Google Play Store and Apple App Store in January 2025. In particular, we looked at the top Bundle IDs across 13 countries.
You can download the reports here:
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Top Grossing Connected TV (CTV) Apps - January 2025
Hulu continues to dominate the United States' CTV market. Meanwhile, ViX has established itself as the app to beat in Mexico.
The latest Top Grossing CTV Apps reports are based on 3B global ad impressions across 6k apps in January 2025. They focus on the United States, United Kingdom, Canada, and Mexico.
Access the complete January 2025 rankings here:
Top Grossing Mobile Apps - January 2025
Which apps generated the most programmatic ad revenue in January 2025? Pixalate launched the latest Top Grossing Mobile Apps reports. We analyzed 29B global open programmatic impressions across 6M mobile apps to identify the top earners among iOS and Android apps across 15 countries.
You can download the complete country-specific reports here:
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Top 100 Connected TV (CTV) Bundle IDs - January 2025
Unveiling the most popular CTV 'Bundle IDs'. This month, we identified the top 100 CTV app Bundle IDs across Roku, Samsung Smart TV, Amazon Fire TV, and Apple TV in January 2025.
These rankings unveil the most commonly used Bundle IDs for programmatic CTV advertising. Download the January 2025 rankings here:
Big Game Buyers Beware: American Football IVT Investigation
Pixalate has released a 2025 Pre American Football IVT Investigation Report that analyzed invalid traffic (IVT) on the NFL/ESPN CTV apps during American football season. This analysis was limited to US traffic from the NFL and ESPN CTV apps across Roku, Fire TV, Samsung Smart TV, and Apple TV platforms.
Publisher Trust Indexes - January 2025
The January 2025 Publisher Trust Indexes have also arrived. These reports identify the top ranked web, mobile, and CTV apps for programmatic advertising quality. They're based on 30B+ global open programmatic impressions across 12.6M+ domains and apps in January 2025.
Download the reports here:
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Top 'Video Gaming' and 'Sports' Apps - January 2025
Announcing the top 'Video Gaming' and 'Sports' apps. In addition to our country-specific Publisher Trust Indexes, we also released category-specific reports focused on identifying the top publishers across the 'Video Gaming' and 'Sports' categories.
Download the reports here:
Delisted Mobile Apps - January 2025
Apple App Store delistings dropped 93% month-over-month, while Google Play Store delistings increased by 22%. We also released the January 2025
Delisted Mobile Apps Reports, highlighting apps that are no longer available for download on the Apple App Store and Google Play Store.
In January 2025, approximately 24k apps were delisted from the Apple App Store, a sharp decline from 337k in December 2024. Meanwhile, 82k apps were removed from the Google Play Store, up from 64k the previous month.
For more details, download the full January 2025 reports:
Programmatic Ad Seller Misrepresentation - Q4 2024
39% of mobile app traffic failed Pixalate’s SCO Verification due to unauthorized sellers. Our team examined unauthorized sellers in the open programmatic advertising supply chain across desktop and mobile web, mobile app, and CTV app traffic.
For these reports, we analyzed 10B+ programmatic ad impressions containing the OpenRTB SupplyChain Object (SCO) during Q4 2024. Among other findings, we discovered that 10% of web traffic failed Pixalate’s SCO Verification due to unauthorized sellers, along with 39% of mobile app traffic and 21% of CTV app traffic.
Download the complete reports here:
CTV and Mobile App Manual Reviews
Pixalate's Trust & Safety Advisory Board regularly publishes manual reviews where they assess an app’s child-directedness:
You can search Pixalate's entire catalog of reviews on our CTV and Mobile App Review Page.
Pixalate's Recent Media Citations
Finally, Pixalate's data was recently cited by both Business Insider and Investing.com to support their coverage of Magnite's partnership deal with Elon Musk's X. Here's what they had to say:
- Business Insider: "Magnite operates a supply-side platform, technology that helps web publishers, app developers, and streaming TV providers manage and sell advertising. It's one of the largest SSPs in the US by market share, according to the analytics platform Pixalate." Read more.
- Investing.com: "The partnership is significant for Magnite, which holds a substantial portion of the US market share among supply-side platforms (SSPs), as per Pixalate's analytics. The deal with X is poised to provide advertisers with more control over their media buys, including the choice to include or exclude X's inventory from their selections." Read more.
