This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released its December 2022 CTV Supply Side Platform (SSP) Market Share Report. The monthly Pixalate CTV SSP Market Share report ranks programmatic advertising Sell Side Platforms (SSPs) by their estimated market share for key CTV platforms. Read the full blog here.
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This week, Pixalate released new iCloud Private Relay (iCPR) IVT detection features in the Pixalate Analytics dashboard to help clients measure their exposure to iCPR traffic. We found 21% of US mobile and desktop Safari traffic in Q4 2022 was associated with iCloud Private Relay traffic. Find out more about the new product update here.
Pixalate also released the Abandoned Mobile Apps Report: Q4 2022, showing that over 1.8MM+ apps between the Google Play Store and Apple App Store appear to have been “abandoned,” meaning that they haven’t been updated in over two years. Find out more here.
Pixalate continued its Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed 'Guava Juice' from the Fire TV and Roku Channel Stores. You can read the full review here.
This week we also reviewed 'People Are Awesome' from the Fire TV Store and Roku Channel Stores. Read the full review here.
Pixalate also released the January 2023 CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the Connected TV (CTV) open programmatic advertising marketplace.. Find out more here.
Interactive Advertising Bureau CEO David Cohen has drawn pushback from Capitol Hill and the advertising community for some tough talk about privacy at IAB’s annual leadership conference last week, with a couple of major ad association’s taking part of the blame for the current problems and suggesting it was time for the industry to clean up its own messes and do better going forward.
Cohen told Next TV that his goal was to unite, not divide.
