LONDON – October 30, 2024 – Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic advertising ecosystem.
Pixalate uses proprietary algorithms to measure a range of quality metrics, including invalid traffic (IVT, or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Website Publisher Trust Index spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, including breakdowns by 20+ different IAB taxonomy website categories.
The Website Publisher Trust Index joins Pixalate’s other Publisher Trust Indexes, including the Mobile Publisher Trust Index and CTV Publisher Trust Index. Pixalate’s data science team analyzed programmatic advertising activity across over seven billion global ad impressions in September 2024 to compile this research.
Download the North America Website Publisher Trust Index report here.
Download the EMEA Website Publisher Trust Index report here.
Download the APAC Website Publisher Trust Index report here.
Download the LATAM Website Publisher Trust Index report here.
Visit pixalate.com to see the latest ratings for the top websites, mobile apps, and CTV apps for free.
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About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com
Disclaimer
The Publisher Trust Index (PTI) reflects Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on websites, mobile apps and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”.
