Pixalate, Inc., the leader in fraud protection and data intelligence, today announced the May 2015 Pixalate Global Seller Trust Index™ (GSTI), the standard in programmatic advertising quality ratings. The May 2015 GSTI focuses on providing campaign-level data for media buyers including malware, quality and pricing data of sellers categorized by Interactive Advertising Bureau (IAB) advertising quarters. In Q1 2015, Pixalate found that the majority of programmatic advertising fraud is a result of malware or a malware-infected machine. More information available at http://www.pixalate.com/sellertrustindex
"Trust in advertising cannot be restored without first addressing the cybersecurity risks it poses to enterprises and consumers. To address this ever-growing problem, Pixalate now offers media buyers and publishers an objective security assessment of programmatic sellers in order to ensure consumer and brand safety." Jalal Nasir, Chief Executive Officer, Pixalate
About the Pixalate Seller Trust Index
The monthly Pixalate Global Seller Trust Index is based upon its proprietary technology that analyzes more than 300 billion quarterly impressions and delivers ratings based upon inventory quality and ad performance, along with classic reach ranking. Global quality ratings are based upon an analysis of overall effectiveness assessing viewability, fraud, engagement, domain masking, and inventory scores in compliance with recognized industry standards. To learn more about the methodology and to download an expanded list of the top 50 sellers, visit
http://www.pixalate.com/sellertrustindex
Methodology
The Pixalate Global Seller Trust Index is based upon a weighted analysis of overall quality
assessing malware, pricing, fraud, brand safety, engagement, network and inventory in compliance with recognized industry standards. Pixalate is a certified Media Rating Council for viewability vendor. The monthly Pixalate Global Seller Trust Index is based upon its proprietary technology that analyzes more than 100 billion monthly impressions.
About Pixalate
Pixalate is the leading enterprise marketing data platform for companies that need real-time insights, market intelligence and analytics to make smarter, faster decisions in programmatic advertising. For more information, visit www.pixalate.com.
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