Pixalate is thrilled to announce that we will be joining senior data scientists, product engineers, and technical leaders at the IAB Tech Lab Innovation Day on May 6, 2019 in New York City.
The IAB Tech Lab's Innovation Day will focus on transparency and securing the programmatic supply chain, which is bombarded by new ad fraud threats on a daily basis.
Fraudsters continue to exploit marketers in mobile in-app environments, and they've even begun launching attacks in new channels, like Connected TV/OTT.
Pixalate, the leading company in mobile in-app and OTT/CTV ad fraud prevention, will update our industry's data, engineering, and technical leaders on the latest trends and threats in these two crucial sectors.
Join Pixalate's Amy King and Angelos Lazaris as they outline the latest trends in OTT/CTV advertising and take a deep dive into the mobile landscape's app spoofing problem.
Will you be at the conference? Schedule a meeting with Pixalate!
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”