Pixalate Week in Review: January 6

This week's review of ad fraud and privacy in the digital advertising space.

Made for Advertising (MFA) Benchmarks Reports - Q3 2024

Made for Advertising (MFA) Benchmarks Report - Q3 2024 - repromotion email

The persistent threat of MFA. In Q3 2024, we found that 11% of global open programmatic web ad spend went to likely MFA sites, while 6% of websites with global open programmatic ad traffic were flagged as MFA.

To understand the persistent threat of MFA across web, mobile app, and connected TV (CTV) traffic, download Pixalate's Q3 2024 Made for Advertising (MFA) Benchmarks Reports, which focus on ad spend, IVT, ad fraud, ad platforms selling ads on MFA websites, and more.

Download the reports here:

Top 100 CTV Bundle IDs - December 2024

Hulu, Pluto TV, Plex, and SAMSUNG TV PLUS earned top marks. We also announced the top 100 Bundle IDs for open programmatic advertising across the most popular CTV platforms, including Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.

These rankings exclude IVT and are based on 1.5B+ impressions across 5k+ CTV apps with open programmatic advertising.

Download the reports here:

Top Grossing Mobile & CTV Apps - December 2024

Top Grossing CTV & Mobile Apps - December 2024 - email cover

Hulu took the US CTV market by storm. Earlier this week, we released the December 2024 Top Grossing Mobile and CTV Apps Reports, ranking apps according to open programmatic advertising revenue.

In the United States, Hulu won a clean sweep of the CTV market, earning top marks on Roku ($80M estimated open programmatic ad revenue), Samsung Smart TV ($26M), Apple TV ($22M), and Amazon Fire TV ($20M).

The reports cover Singapore, Germany, Canada, Mexico, France, Japan, China, Brazil, Spain, India, the United States, and the United Kingdom for mobile, while CTV rankings are highlighted for Mexico, Canada, and the United Kingdom.

Publisher Trust Indexes for Web, Mobile, and CTV - December 2024

Publisher Trust Index - All - December 2024 email cover

The latest publisher rankings have arrived. The December 2024 Publisher Trust Indexes for Web, Mobile, and CTV analyzed 40B+ global open programmatic impressions across 12.6M+ domains and apps during December 2024 to identify the most trustworthy publishers for programmatic advertising quality.

Download the reports here:

Publisher Trust Indexes for the Top Mobile Gaming App - December 2024

Last, a look at mobile gaming apps. We released the December 2024 Publisher Trust Indexes for the Top Mobile Gaming Apps, which analyzed 17B+ global open programmatic impressions across 600k+ iOS and Android apps in December 2024 to rank the most trustworthy mobile game publishers for programmatic advertising quality.

Download the reports here:

CTV and Mobile App Manual Reviews

Pixalate's Trust & Safety Advisory Board regularly publishes manual reviews where they assess an app’s child-directedness:

You can search Pixalate's entire catalog of reviews on our CTV and Mobile App Review Page.

Pixalate at CES 2025

The team would like to thank everyone who visited us at CES 2025 in Las Vegas! And a special shout out to those who stopped by our ARIA Resort & Casino suite to discuss Pixalate's ad fraud, privacy, and compliance offerings.