This week's review of ad fraud and privacy in the digital advertising space.
Connected TV (CTV) Bundle ID Mapping Reports - Q4 2024
Are 'non-standard' Bundle IDs negatively impacting ad spend optimization? In Q4 2024, we found that 21% of global open programmatic ad spend on Roku apps went to 'non-standard' Bundle IDs, the highest among leading CTV platforms like Amazon Fire TV (12%), Samsung Smart TV (10%), and Apple TV (5%).
To understand the impact of 'non-standard' Bundle IDs on the programmatic advertising ecosystem, download the Q4 2024 CTV Bundle ID Mapping Reports:
Delisted Mobile Apps Reports - December 2024
Apple App Store delistings surged 168,000% month-over-month. We also released the
December 2024 Delisted Mobile Apps Reports, identifying applications no longer downloadable from the Apple App Store and Google Play Store.
We found 336k+ apps were delisted from the Apple App Store in December 2024. For comparison, just 200 apps were delisted in November, 492 in October, and 2.4k in Q3 2024.
To learn more about this surge, as well as app delisting trends on the Google Play Store, download the December 2024 reports:
Special New Year’s Resolution Reports: Top ‘Fitness’ Apps For Programmatic Advertising Quality
Every step (and calorie) counts. To ring in the New Year, we released special New Year's resolution reports identifying the top 'Fitness' apps in the United States and United Kingdom.
We analyzed 300M+ impressions across 200k+ iOS and Android apps in the 'Healthy Living' IAB app category to identify the top 'fitness' apps for programmatic advertising quality.
To focus specifically on apps promoting healthy habits—such as pedometer, calorie counter, and interval timer apps—our team excluded financially incentivized, medical health, and white noise/sleep sounds apps. Download the reports here:
