Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the January 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.
The purpose of this list is to help the open programmatic advertising marketplace gain a better understanding of the CTV Bundle ID landscape.
Based on global open programmatic advertising data, the list includes the top 100 most popular Bundle IDs across the most popular CTV platforms such as Roku, Amazon Fire TV, Samsung, and Apple TV. The report also includes the top 10 most popular Bundle IDs for each CTV platform for key regions including North America, APAC, EMEA, and LATAM.
100 Most Popular Bundle IDs for programmatic advertising in CTV (January 2024)
Key Findings:
Download the Top 100 CTV Bundle IDs in January for each platform here:
Why is it important to see the top Bundle IDs for CTV apps?
CTV advertising uses “Bundle IDs to identify specific CTV apps. The lack of standardization around the syntax of Bundle IDs has led to confusion around targeting and measurement. A 1:1 ratio for Bundle IDs to apps may be a step towards promoting transparency within the programmatic supply chain. Without a 1:1 ratio, ad fraudsters can exploit this vulnerability. For additional data points, refer to Q2 2023 CTV Bundle ID Mapping Report for more data points about the problem.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top Bundle IDs Reports (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to programmatic advertising activity in the time period studied.
