According to Pixalate's research, the game ‘Dragon City: Mobile Adventure’ in Mexico generated an estimated $464K in open programmatic ad revenue in the Google Play Store, and ‘Word Search Explorer: Fun Game’ led in the Apple App Store with an estimated $55K in estimated open programmatic revenue
LONDON, February 11, 2025—Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the January 2025 LATAM Top Grossing Apps Reports for Mexico and Brazil. The report covers mobile apps from the Apple App Store, Google Play Store, and CTV apps from Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV stores.
The reports highlight the estimated top-grossing apps in open programmatic advertising revenue for mobile and Connected TV (CTV). In addition to the reports for Mexico and Brazil, Pixalate has also released Top Grossing Apps Reports for the UK, France, Spain, Germany, China, Japan, Singapore, India, the U.S. and Canada.
In January 2025, Pixalate's data science team analyzed 29 billion open programmatic impressions from 6 million mobile apps, including delisted apps sourced from the Apple App Store and Google Play Store. For this research, they also examined 6,000 CTV apps and 3 billion global ad impressions across platforms such as Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.
Download the Global Top Grossing Mobile & CTV Apps:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top Grossing Mobile and CTV Apps (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
