--- title: "Pixalate Week in Review: July 8 - 12, 2024" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from July 8 - 12, 2024 image: https://www.pixalate.com/hubfs/July%2012th%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: July 8 - 12, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jul 12, 2024 3:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## CTV Ad Supply Chain Trends Report ## ![Pixalate Global Q1 2024 CTV Ad Supply Chain Trends Report - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Pixalate%20Global%20Q1%202024%20CTV%20Ad%20Supply%20Chain%20Trends%20Report%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=Pixalate%20Global%20Q1%202024%20CTV%20Ad%20Supply%20Chain%20Trends%20Report%20-%20email%20and%20blog%20cover.png) Pixalate this week released the Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Reports by Platform. The reports comprehensively analyze the state of open programmatic CTV advertising from January through March 2024 across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV devices. [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/de947202-ae80-4d97-96c0-2bff60947092.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/de947202-ae80-4d97-96c0-2bff60947092)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/3dd96340-914f-46b7-8b0a-24864f3b7ea0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3dd96340-914f-46b7-8b0a-24864f3b7ea0) [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/3a621bde-05e3-44b9-9c49-1967cd510680.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3a621bde-05e3-44b9-9c49-1967cd510680)    [![Roku](https://no-cache.hubspot.com/cta/default/2364596/872a8851-d456-42cf-a9a4-ea2a1de98200.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/872a8851-d456-42cf-a9a4-ea2a1de98200) --- ## Global Web Publisher Trust Indexes ## ![May 2024 Web Publisher Trust Index (PTI) - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/May%202024%20Web%20Publisher%20Trust%20Index%20(PTI)%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=May%202024%20Web%20Publisher%20Trust%20Index%20(PTI)%20-%20email%20and%20blog%20cover.png) The May 2024 Web Publisher Trust Indexes (PTI) for North America, EMEA, APAC, and LATAM, ranking the top 100 websites for open programmatic ad traffic quality across each region. The Website PTI is published monthly, along with Pixalate’s other Publisher Trust Indexes, including the Mobile Publisher Trust Index and CTV Publisher Trust Index. [![North America](https://no-cache.hubspot.com/cta/default/2364596/3ea50191-3912-44ce-ac62-96df6e3d48a7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3ea50191-3912-44ce-ac62-96df6e3d48a7)    [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/cf0dfa77-4fe0-4888-9f64-c8c13cb840d8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/cf0dfa77-4fe0-4888-9f64-c8c13cb840d8) [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/9f05fec3-91c7-4640-b98f-edb2feaaf80e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9f05fec3-91c7-4640-b98f-edb2feaaf80e)    [![APAC](https://no-cache.hubspot.com/cta/default/2364596/7ee0df59-a783-40eb-b990-8758bbb6c3b4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7ee0df59-a783-40eb-b990-8758bbb6c3b4) --- ## CTV Sell-Side Platform Brand Safety Risk Rankings ## ![CTV SSP Brand Safety Risk Q1 2024 email and blog cover](https://www.pixalate.com/hs-fs/hubfs/CTV%20SSP%20Brand%20Safety%20Risk%20Q1%202024%20email%20and%20blog%20cover.png?width=420&height=236&name=CTV%20SSP%20Brand%20Safety%20Risk%20Q1%202024%20email%20and%20blog%20cover.png)   We released our first Sell-Side Platform (SSP) Brand Safety Risk Ranking Reports (Q1 2024) for Roku and Amazon Fire TV. These reports provide a comparative analysis of sell-side platforms’ brand safety risk levels based on open programmatic ad traffic and CTV app coverage.   [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/2f2ddf91-efdd-4d8a-bee9-9e8c7acefcc1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2f2ddf91-efdd-4d8a-bee9-9e8c7acefcc1)    [![Roku](https://no-cache.hubspot.com/cta/default/2364596/8c15db99-d69e-4d15-9e9d-7ba19c89c75c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8c15db99-d69e-4d15-9e9d-7ba19c89c75c) --- ## Mobile Sell-Side Platform Brand Safety Risk Rankings ## ![Mobile SSP Brand Safety Risk Q1 2024 email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Mobile%20SSP%20Brand%20Safety%20Risk%20Q1%202024%20email%20and%20blog%20cover.png?width=420&height=236&name=Mobile%20SSP%20Brand%20Safety%20Risk%20Q1%202024%20email%20and%20blog%20cover.png) We released our first Sell-Side Platform (SSP) Brand Safety Risk Ranking Reports (Q1 2024) for Mobile Apps providing a comparative analysis of SSP brand safety risk levels based on open programmatic ad traffic and mobile app coverage across apps from the Google Play Store and Apple App Store. [![Global](https://no-cache.hubspot.com/cta/default/2364596/1dbd7757-5262-4b17-863b-e3f002b4ce8a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1dbd7757-5262-4b17-863b-e3f002b4ce8a)    [![North America](https://no-cache.hubspot.com/cta/default/2364596/bd8909a3-0321-4696-bf4a-1eb5bdeeecdc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/bd8909a3-0321-4696-bf4a-1eb5bdeeecdc)    [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/66a84bb0-510e-4576-864a-819752f86f01.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/66a84bb0-510e-4576-864a-819752f86f01) [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/c44edb19-6889-42c5-bded-0fb17225cc41.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c44edb19-6889-42c5-bded-0fb17225cc41)    [![APAC](https://no-cache.hubspot.com/cta/default/2364596/5e7a4683-1808-4315-96b3-86e66fcf3627.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5e7a4683-1808-4315-96b3-86e66fcf3627) --- ## Mobile App SDK Market Share Rankings ## ![Pixalates Mobile SDK Report - May 2024 email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Pixalates%20Mobile%20SDK%20Report%20-%20May%202024%20email%20and%20blog%20cover.png?width=420&height=236&name=Pixalates%20Mobile%20SDK%20Report%20-%20May%202024%20email%20and%20blog%20cover.png) We released the inaugural Global Mobile App SDKs Market Share Rankings Report for the Google Play Store and Apple App Store. The May 2024 report analyzes third-party software development kits (SDKs) used across apps found on the Google Play Store and Apple App Store and reveals key SDK market share findings.    [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/03c0480d-d28d-4855-922b-ff6b9b6e3c83.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/03c0480d-d28d-4855-922b-ff6b9b6e3c83)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/d2e2c1d1-4b71-4fa6-afdb-e3165c4e3af0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d2e2c1d1-4b71-4fa6-afdb-e3165c4e3af0) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Debuts Mobile Sell-Side Platform (SSP) Brand Safety Risk Rankings for Q1 2024](https://www.pixalate.com/blog/q1-2024-mobile-sell-side-platform-ssp-brand-safety-risk-ranking-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases May 2024 Website MFA Risk Index for Open Programmatic Sellers (SSPs) →](https://www.pixalate.com/blog/may-2024-website-mfa-risk-index-for-open-programmatic-sellers) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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