This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Reports by Platform. The reports comprehensively analyze the state of open programmatic CTV advertising from January through March 2024 across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV devices.
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The May 2024 Web Publisher Trust Indexes (PTI) for North America, EMEA, APAC, and LATAM, ranking the top 100 websites for open programmatic ad traffic quality across each region. The Website PTI is published monthly, along with Pixalate’s other Publisher Trust Indexes, including the Mobile Publisher Trust Index and CTV Publisher Trust Index.
We released our first Sell-Side Platform (SSP) Brand Safety Risk Ranking Reports (Q1 2024) for Roku and Amazon Fire TV. These reports provide a comparative analysis of sell-side platforms’ brand safety risk levels based on open programmatic ad traffic and CTV app coverage.
We released our first Sell-Side Platform (SSP) Brand Safety Risk Ranking Reports (Q1 2024) for Mobile Apps providing a comparative analysis of SSP brand safety risk levels based on open programmatic ad traffic and mobile app coverage across apps from the Google Play Store and Apple App Store.
We released the inaugural Global Mobile App SDKs Market Share Rankings Report for the Google Play Store and Apple App Store. The May 2024 report analyzes third-party software development kits (SDKs) used across apps found on the Google Play Store and Apple App Store and reveals key SDK market share findings.
