<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

Pixalate’s July 2024 Top Grossing CTV Apps Based on Global Open Programmatic Ad Revenue: YuppTV Leads in APAC on Apple TV & Samsung Smart TV; Hulu No. 1 in North America Across Top CTV Platforms

Aug 28, 2024 11:30:00 AM

Pixalate’s data science team analyzed over 5,600 CTV apps (including apps deemed delisted by Pixalate) and nearly 2 billion open programmatic advertising impressions in July 2024 to compile the research in this series; Hulu generated an estimated $142 million in open programmatic ad revenue in North America across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV in July 2024, according to Pixalate’s research

LONDON, August 28, 2024 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.

The reports reveal the estimated top grossing CTV apps in open programmatic advertising revenue segmented by regions including, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) across popular CTV platforms.

In July 2024, Pixalate’s data science team analyzed over 5,600 CTV apps (including apps deemed delisted by Pixalate) and nearly 2 billion open programmatic advertising impressions to compile the research in this series.

Key Findings: July Top Grossing CTV App Store Apps

  • North America: Hulu led in estimated open programmatic ad revenue across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TVs, generating an estimated $142 million across all four platforms
  • Latin America (LATAM): Vix took the top spot on Roku, Amazon Fire TV, and Apple TV, bringing in an estimated $1.7 million in ad revenue through open programmatic advertising across those three platforms
  • Asia Pacific (APAC): YuppTV led on Roku, Apple TV, and Samsung TVs with an estimated $113k in open programmatic ad revenue across those three platforms
  • Europe, Middle East, and Africa (EMEA): GB News led on Roku and Amazon Fire TV with an estimated $185k in open programmatic ad revenue across those two platforms

Download the Global Top Grossing CTV Apps:

Samsung Smart TV     Amazon Fire TV

Apple TV    Roku

 

About Pixalate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Top Grossing CTV Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV in the time period studied.

Search Blog

Follow Pixalate

Subscribe to our blog

*By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy.

Subscribe to our blog

*By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy.