This week's review of ad fraud and privacy in the digital advertising space:
Pixalate published the top 100 most popular Bundle IDs from June 2023 across Roku, Amazon Fire TV, and Samsung based on global data. You can find out more in this blog, and access the full reports below:
We released the June 2023 CTV Invalid Traffic (IVT) Overlap Reports for Roku and Amazon Fire TV. The series reveals which CTV apps share elevated levels of invalid traffic (IVT). Find out more in this blog, and access the reports here:
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
This week, Ars Technica covered Google's recent revelation that they plan to make adjustments to the way their app stores operate, in their article titled "Google says it will start downranking non-tablet apps in the Play Store"
The idea is based on the perceived need to accommodate apps that work more efficiently on larger screens. Ars Technica said:
"Following the release of the Pixel Tablet and Pixel Fold, Google wants developers to take big-screen apps more seriously. Asking nicely rarely works, so Google is changing the Play Store ranking algorithms to increase the visibility of apps that better support large screens."
Find out more here
Pixalate are currently in attendance at the ChinaJoy Conference in Shanghai which runs from the 28th to the 31st of July (we are there until the 30th!). If you are at the event and would like to meet with us, you will find us at Hall W4 - Booth 820/821 in the Shanghai New International Expo Center, China, and discover how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI.
Visit our ChinaJoy 2023 event page to learn more and set up a meeting!
