This week's review of ad fraud and privacy in the digital advertising space:
Pixalate launched the inaugural Top Developer Rankings for CTV across Roku and Amazon Fire TV. The report ranks the world's Connected TV (CTV) app developers, bringing transparency to the programmatic advertising ecosystem. Find out more in this blog and get free access to this months reports below.
Pixalate published a list of the top 100 most popular Bundle IDs across Roku, Amazon Fire TV, and for the first time, Samsung, from May 2023 based on global data. Find out more in this blog and get free access to all 3 reports below.
We also released the Roku IVT Overlap Report: May 2023 and the May 2023 Amazon Fire TV IVT Overlap Report. Find out more in the Roku blog and the Fire TV blog, and get free access to the full lists below.
Pixalate spoke with Steven Slaughter, Head of Ad Ops & Yield at Krush Media, on helping their CTV and Mobile partners to correct integration and supply chain path issues. Read the full Q&A here.
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
We followed up on the Q1 2023 CTV Add Supply Chain Trends Report, which was a comprehensive analysis of the state of open programmatic CTV advertising through the first quarter of 2023. We thought it would be beneficial to highlight some of the most interesting findings from the report in this blog. Access the full report below.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”