In February of 2022, U.S. Senators Blumenthal (D-CT) and Blackburn (R-TN) introduced the Kids Online Safety Act or KOSA – legislation with the goal of enhancing children’s safety online.
KOSA is gaining momentum at a time where the focus is turning to what, if any, mental and emotional damage social media could be causing its youngest users. KOSA is also being seen as a much-needed update to the Children’s Online Privacy Protection Act (COPPA) legislation – sometimes being referred to as “COPPA 2.0” – which was enacted back in 1998.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”